Click here now to register for our webinar with BCS, The Chartered Institute for IT.
How does a Professional membership organisation, ensure it continues to grow and remain relevant, when the profession itself is rapidly changing?
This is a perennial challenge for many and on the 19th November at 11am (GMT) Lee Duffy (Founder/Owner at trueology) will be speaking to Holly Porter - Membership Director at BCS, The Chartered Institute for IT, to hear about how BCS (The British Computing Society), developed and embedded a member segmentation based on both ‘career stage’ and ‘personal motivations’ and used this to quantify the opportunity for growth of their membership offer, and ensure engagement and retention activity becomes MEMBERSHIP CENTRIC.
Click here to join us and find out from Holly, how this critical project is serving to inform a revitalised membership experience at BCS.
"By understanding what our existing and potential new members need most, in a professional context, we have been able to identify how our communications and propositions need to shift to maintain engagement and relevance."
It promises to be a great conversation that will provide a roadmap for greater confidence and clarity as you develop strategies to lead your organisation and teams through these difficult times.
We really hope you can join us on Thursday 19th November at 11am – click here now to register
At trueology we have close, collaborative relationships with our clients and it’s been clear to me that that, currently, many of our senior leadership clients are dealing with the same set of issues. We feel there is a lot to gained by sharing experiences and so we’ve decided to run a series of conversations with leaders we've worked with and know well. We’ll be discussing their experiences (good and bad) so far during 2020, and their approach to protecting and preparing their organisations for the short, medium and long term future.
Following on from our conversations with Laura Hayward, Director of membership at Kew Gardens and Nigel Spencer, Director of Fundraising and Communications at PDSA, this will be another honest, open discussion for the benefit of everyone who attends. The people I will be chatting to will not be presenting shiny case studies, where everything panned out perfectly and everyone is sitting back, G&T in hand. Instead, we will be talking about what’s going on right now, how plans and budgets are being prepared for board meetings over the coming weeks, and the real compromises and difficult decisions people like you are all dealing with.