Hidden inside your transactional data there’s a much bigger story, just waiting to be told.
We use our years of experience and leading-edge technology to deliver insight which enables you to identify your most valuable customers and take advantage of strategic and tactical opportunities to grow and develop income. This includes predictive modelling for retention, acquisition, conversion or upsell.
We never try and blind you with our science; we always present our analysis in visually compelling ways that makes it easy to understand and explain to other members of your team.
If you’re an organisation with large data sets and are frustrated with the calibre of analysis and insight you apply to strategic decisions, we’re the choice for you.
Nigel Spencer, Director of Fundraising and Communications, at PDSA is a man with a challenge :-
"We can see a huge increase in demand for our services because of this pandemic and we need to work out what this means for our budgets, our messaging and establish when to time investment in fundraising again".
I will be speaking to Nigel on Thursday 6th August at 2pm, about PDSA’s response to the pandemic and his key challenges. Click here now to register.
The focus of any marketing team must be to leverage a combination of analytics and compelling customer insight marketing to support decisions and influence long term strategy. With advances in technology, increased channels of communication and the massive growth in data, the role of marketing has never been so complex - or offered such huge potential
You might be surprised to learn this; unless you can properly interrogate, unlock and reveal your data’s innermost secrets, it may not be worth quite as much as you think. In fact, it could even be misleading you…
our clients
