Valuable insights can be uncovered through a combination of analytics and research.
We typically combine our customer analytics, segmentations and models with formal research in the form of online surveys or focus groups and we will work in partnership with you to design the optimum approach.
We provide a fully managed research service, working with clients to ensure maximum input into customer understanding.
We can take care of every aspect of your online surveys from design, hosting and analytics. Even greater nuggets of information can be found through focus groups and we can handle all aspects of your research including managing the topic guide, recruitment, moderation and incentive fulfilment.
We have considerable experience and proven expertise in analysing the results of your activity, reporting and making recommendations. With easy-to-digest summaries that you can use to take immediate action. Giving you the confidence to make the important decisions that will help you grow, retain and develop income.
Nigel Spencer, Director of Fundraising and Communications, at PDSA is a man with a challenge :-
"We can see a huge increase in demand for our services because of this pandemic and we need to work out what this means for our budgets, our messaging and establish when to time investment in fundraising again".
I will be speaking to Nigel on Thursday 6th August at 2pm, about PDSA’s response to the pandemic and his key challenges. Click here now to register.
The focus of any marketing team must be to leverage a combination of analytics and compelling customer insight marketing to support decisions and influence long term strategy. With advances in technology, increased channels of communication and the massive growth in data, the role of marketing has never been so complex - or offered such huge potential
You might be surprised to learn this; unless you can properly interrogate, unlock and reveal your data’s innermost secrets, it may not be worth quite as much as you think. In fact, it could even be misleading you…
our clients
