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“understanding, manipulating and visualising data so that we could use it and gain insights from it. We quickly realised that trueology not only had the skillset and understanding of our business, but were also agile and solution-focused – turning projects around in challenging deadlines and to a standard well above what we were looking to achieve.
The team at trueology are very easy to work with, incredibly knowledgeable and are just really nice people to work with. It feels like we're trying to get things done, together.
Off the back of our work with trueology, the solutions and processes we’ve put in place will enable us to analyse our on-going operations and run the business with more transparency and awareness.
I would definitely recommend trueology to anyone wanting the same kind of support that I have seen from them. They are super easy and very professional.”
Angus Young, Head of Digital Products at RSPB
“We’ve worked in partnership with trueology over the last four years on a number of strategic projects to help us better understand and engage with our membership base. The projects have been complex in structure and challenging in their objectives, ranging from detailed analysis of learner behaviours, to membership segmentation, and market insights – all helping to shape our future membership proposition and marketing activity aimed at creating personalised experiences for our customers. As a team, trueology are great fun to work with, as well as being focused and driven – never shying away from a challenging brief!”
Vanessa Riboloni, Insight Manager, Chartered Insurance Institute
“Having worked with trueology on several projects, we knew that their team had extensive experience of using sophisticated research techniques to uncover membership insights. From day one, they have genuinely worked in partnership with us, and are widely considered as an extension of our team. They quickly grasped our strategic change objectives and were able to outline clear and well-thought through steps to help us achieve our goals. Their work has played a critical role in our strategic change programme – and will continue to do so over the coming years.”
Natalie Tait, Head of Acquisition, Retention & Engagement, Boundless
“we selected trueology to help us uncover insights to inform our research on the Future of Banking. As a thought leadership piece, it was crucial that we could be confident in the analysis, insights and headlines trueology produced for us. We set them a challenging deadline which they were happy to accommodate at short notice. They combined robust insights with interesting headlines, allowing us to create us a fresh hook for our campaign”
Katie Fellows, Marketing Manager, EPAM
“We have worked with trueology to tease out insights of our complex membership data which has been transformational for strategic planning. Most recently, they have supported us with conjoint analysis work, delivering long-term planning models which enable us to confidently make decisions around pricing and benefits which should ensure we optimise growth in a sustainable way; something which is vital for us as an organisation”
Laura Hayward, Director of Membership, Kew
“trueology have a truly impressive understanding of our complex membership data. They continue to support us by delivering a number of analysis projects ranging from acquisition to retention – and plenty in-between! They have really helped us to track and understand the behaviours of our members and, most recently, have developed complex, long-term planning models which are absolutely essential to our marketing strategy”
Kate Widdowson, Membership Marketing Manager – Retention, RHS
"We worked with trueology to deliver our Supporter Relationship Management programme, a major multi-stream project combining tech innovation with internal culture and process change.
The team’s expertise in data, technology, insight and project management added value from day one, and this complex challenging project was delivered on time and to budget.
As people, trueology were great to work with. Friendly, personable, approachable and calm, they quickly became a seamless extension of our team, always happy to go ‘above and beyond’ to deliver optimum results. Highly recommended."
Clive Gardiner, Head of Digital, NSPCC
“The work we collaborated on with trueology, has directly informed and improved our membership understanding and retention. Their ability to deliver integrated analytics, modeling and research (using focus groups, online surveys and sentiment analysis) ensures that insights are clear, relevant and actionable; meaning that they are easily integrated into our member strategy and day to day activities.”
John Cottrell, Head of Membership, CAMRA
“The attitudinal segmentation delivered by the trueology team provided us with never seen before insight, which has been absolutely crucial in informing our marketing and communications strategy”
Lee Taylor, Senior Marketing Manager, Caravan and Motorhome Club
"Having previously worked with the trueology team whilst at CAMRA, their membership know-how made them an obvious choice to be invited to tender when I joined the Royal College of Physicians.
trueology’s expertise in analysis and segmentation coupled with their ‘can-do’ attitude has given us real insights in to understanding our membership base which will see the college flourish and grow!"
Jay Norton, Membership Engagement Manager, the Royal College of Physicians
“After seeing the analysis that trueology produced from our membership base, we were keen to use their expertise to help us inform and shape our Education, Learning and CPD offerings. Trueology undertook a series of in-depth focus groups around the UK which led to some extremely invaluable findings. The trueology team translated these findings in to realistic recommendations, which are the building blocks to help us really understand our audience and shape the future of our product development.”
Julia Kettlewell, Deputy Director of Education, Strategy and Business Development, RCP