Repositioning for income preservation

Nigel Spencer, Director of Fundraising and Communications, at PDSA is a man with a challenge :-

"We can see a huge increase in demand for our services because of this pandemic and we need to work out what this means for our budgets, our messaging and establish when to time investment in fundraising again".

At trueology we have close, collaborative relationships with our clients and its been clear to me that that currently, many of our senior leadership clients are dealing with the same set of issues. We feel there is a lot to gained by sharing experiences and so we’ve decided to run a series of conversations with leaders we've worked with and know well, about their experiences (good and bad) so far during 2020, and their approach to protecting and preparing their organisations for the short-term, medium and long term future.

For our first conversation we’ve been lucky enough to get Nigel Spencer, Director of Fundraising and Communications, at PDSA. I will be speaking to Nigel on Thursday 6th August at 2pm, about PDSA’s response to the pandemic and his key challenges. Click here now to register.

We will discuss : How an overall strategy was agreed, how a realistic income forecast was arrived at, is this situation a catalyst for positive change around the size/shape or purpose? What are the wider implications for the sector going forward?

These conversations will be honest, open discussions for the benefit of everyone who attends. The people I will be chatting to will not be presenting shiny case studies, where everything panned out perfectly and everyone is sitting back, G&T in hand. Instead we will be talking about what’s going on right now, how plans and budgets are being prepared for board meetings over the coming weeks and the real compromises and difficult decisions people like you are all dealing with.

For this reason, this is an invitation only event for c-level professionals only. We really hope you can join us on Thursday 6th August at 2pm – click here now to register