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All the insight & analytics you need to inform and improve your marketing decisions, from an Award Winning Agency

 
 
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We understand the unique needs of membership organisations, their purpose and objectives. As a result, we’ve become one of the UK’s leading specialist agencies.

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Winners

Most effective data and analytics campaign 2022

 
 
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Everyone’s talking about the importance of customer data

But the reality is your data could be meaningless unless you can unlock it, understand it and use it to improve the ROI from your marketing activity.

We can analyse your customer and prospect data and translate it into immediately actionable (often unique) insights into their transactional behaviour, engagement and lifetime value.

Giving you the ammunition you need to develop strategies that help you...

...acquire, retain, grow and even win-back customers

 
Testimonials Home
Chartered Insurance Institute

“As a team, trueology are great fun to work with, as well as being focused and driven – never shying away from a challenging brief!”

Vanessa Riboloni, Insight Manager, Chartered Insurance Institute

EPAM

“trueology combined robust insights with interesting headlines, allowing us to create us a fresh hook for our campaign.”

Katie Fellows, Marketing Manager, EPAM

Boundless

“trueology quickly grasped our strategic change objectives and were able to outline clear and well-thought through steps to help us achieve our goals. Their work has played a critical role in our strategic change programme – and will continue to do so over the coming years.”

Natalie Tait, Head of Acquisition, Retention & Engagement, Boundless

RHS

“trueology have a truly impressive understanding of our complex membership data. They continue to support us by delivering a number of analysis projects ranging from acquisition to retention – and plenty in-between!

Kate Widdowson, Membership Marketing Manager – Retention, RHS

NSPCC

”The team’s expertise in data, technology, insight and project management added value from day one, and this complex challenging project was delivered on time and to budget.”

Clive Gardiner, Head of Digital, NSPCC

CAMRA, The Campaign For Real Ale

“The work we collaborated on with trueology, has directly informed and improved our membership understanding and retention.”

John Cottrell, Head of Membership, CAMRA, The Campaign For Real Ale

Caravan and Motorhome Club

“The attitudinal segmentation delivered by the trueology team provided us with never seen before insight, which has been absolutely crucial in informing our marketing and communications strategy”

Lee Taylor, Senior Marketing Manager, Caravan and Motorhome Club

Royal College of Physicians

“trueology’s expertise in analysis and segmentation coupled with their ‘can-do’ attitude has given us real insights in to understanding our membership base which will see the college flourish and grow!”

Jay Norton, Membership Engagement Manager, the Royal College of Physicians

 
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More than ever you need to question every marketing decision

We can provide you with all the answers

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